Behaviour over time is becoming the better signal.
I’m Reece Connell. I work where taste, behaviour, product, and market narrative are still being shaped — especially around private archives, AI context, proof, loyalty, and consumer intelligence.
Private archive in. Narrow proof out.
My current focus is private archives: systems where a person’s history can be read locally, produce a narrow proof or answer, and avoid turning the full archive public.
The work sits across AI context, taste, identity, consumer intelligence, and portable proof. The archive stays private. The answer travels.
- How listening, buying, building, searching, saving, and returning become taste context.
- How claims get stronger when they can reference behaviour over time.
- How people can prove something useful without exposing everything behind it.
The category is still unstable.
I’m strongest near the founder/problem edge: connecting cultural signal, product direction, market maps, narrative, partnerships, and early experiments before the category has settled.
The useful work is usually not a finished job description. It is the stage where a team is asking what should exist, why now, who cares, what wedge proves it, and how to make the market understand it.